Description
The NJIT MSA is a student organization located at the New Jersey Institute of Technology. The organization aims to unite students of all backgrounds and encourage diversity and harmony throughout campus. This is done through a conjunction of events, weekly discussions, and volunteering throughout the academic school year.
Problem
Though the MSA’s goals were rooted in good, they found that they were having increasing difficulty in recruiting new freshman every year. While MSAs tend to be common throughout universities across the country, obtaining information on them per school tends to be a bit difficult. The NJIT MSA at the time attributed low recruitment to just that. They knew that in order to be sustainable, they would have to move towards new platforms to reach their audience.
Approach
Ultimately, it was decided that a website would be the best mode of communication between the organization and incoming freshmen. This website would contain detailed information on all of the services the MSA had to offer, locations and times for various events, as well as multiple ways to reach out to the e-board with further questions or inquires. This would have to be done with great care on keeping cost as low as possible to minimize strain on the organization’s limited budget.
Outcome
The final product was a custom-built website using HTML, CSS, Javascript, and Bootstrap. Hosting was done as a static website using various AWS services so that cost would be directly proportional to usage. Overall, the website has been very successful, and fields an average of 80 views per month. Freshmen recruitment has increased dramatically, as has attendance to events, meetings, and volunteering initiatives.
Description
The NJIT MSA is a student organization located at the New Jersey Institute of Technology. The organization aims to unite students of all backgrounds and encourage diversity and harmony throughout campus. This is done through a conjunction of events, weekly discussions, and volunteering throughout the academic school year.
Problem
Though the MSA’s goals were rooted in good, they found that they were having increasing difficulty in recruiting new freshman every year. While MSAs tend to be common throughout universities across the country, obtaining information on them per school tends to be a bit difficult. The NJIT MSA at the time attributed low recruitment to just that. They knew that in order to be sustainable, they would have to move towards new platforms to reach their audience.
Approach
Ultimately, it was decided that a website would be the best mode of communication between the organization and incoming freshmen. This website would contain detailed information on all of the services the MSA had to offer, locations and times for various events, as well as multiple ways to reach out to the e-board with further questions or inquires. This would have to be done with great care on keeping cost as low as possible to minimize strain on the organization’s limited budget.
Outcome
The final product was a custom-built website using HTML, CSS, Javascript, and Bootstrap. Hosting was done as a static website using various AWS services so that cost would be directly proportional to usage. Overall, the website has been very successful, and fields an average of 80 views per month. Freshmen recruitment has increased dramatically, as has attendance to events, meetings, and volunteering initiatives.
